Masumi Mewawalla excels in the art of blending Indian couture with modernity, offering a harmonious fusion that appeals to those who appreciate the timeless elegance of traditional designs and the contemporary touch of modern fashion. Masumi Mewawalla isn't just a fashion brand; it's a reflection of the modern woman's desires, where she can effortlessly celebrate her heritage while confidently stepping into the future of fashion. It's the perfect blend of tradition and modernity that today's women have been longing for.

Masumi Mewawalla entrepreneurial journey has evolved through entertainment, academia & culinary. Yet, it was her profound love for fashion and design that birthed Pink Peacock Couture, now Masumi Mewawalla, a brand celebrated for its opulent bridal & couture attire.

At the tender age of 21, her heartfelt gesture of gifting a custom saree to celebrate her mother's wedding anniversary laid the foundation for her own brand, Pink Peacock Couture, now renowned as Masumi Mewawalla.

The very name 'Pink Peacock Couture' is an embodiment of her personal connection and vision. 'Pink' reflects her favourite colour, symbolising grace and beauty, while the 'Peacock' resonates with royalty and carries profound cultural and religious significance, particularly in its association with Lord Krishna. The name encapsulates the essence of her brand, merging elegance, beauty, and cultural richness.

Masumi's experiences in the world of entertainment has taught her the importance of making fashion accessible while preserving her cultural roots and seamlessly blending them with modernity.

Beyond her thriving entrepreneurial ventures, Masumi's commitment to education and mentorship is noteworthy. She actively engages with colleges, sharing her wisdom and expertise, leading entrepreneurship cells, and nurturing the aspirations of emerging talents across diverse fields. Her dedication has not gone unnoticed, as evident from her numerous awards and accolades, including "Indian Affairs Most Promising Designer 2021" and "Visionary Indian Leaders Of The Year 2023." She's also the youngest designer to represent India in international fashion weeks like Dubai Fashion Week and India International Jewellery Fashion Week.


Masumi's early foray into the world of entertainment as a child actress in popular television shows like "Kyunki Saas Bhi Kabhi Bahu Thi," "Kutumb," and "Kusum" imbued in her a deep appreciation for aesthetics, presentation and a string work ethic. These formative experiences later served as a rich tapestry upon which her career would be woven. Her artistic evolution led her to the world of dance choreography, where she masterfully blended tradition with innovation, a hallmark of her creative pursuits.

Armed with diverse talents and a career trajectory that transitioned from entertainment to fashion and beyond, Masumi is an exemplar for budding individuals in creative and entrepreneurial domains. Her journey commenced with academic pursuits, culminating in a Bachelor's and Master's degree in Commerce from HR College, solidifying her business acumen. Complementing this foundation, she obtained a Certified Financial Planner (CFP) certification from the Financial Planning Academy of India, showcasing her commitment to honing her skills. Intrigued by the splendour of weddings, she delved into wedding planning, further expanding her repertoire of expertise.

Her unwavering entrepreneurial spirit led her into the culinary world, venturing into the catering industry. Yet, it was her profound love for fashion and design that birthed Pink Peacock Couture, a brand celebrated for its opulent bridal and couture attire. Masumi's creations are a marriage of age-old embroidery techniques with contemporary silhouettes, characterised by distinctive 3D embroidery and the enchanting rose gold hue, a pioneering concept she introduced to the bridal runway.

Masumi's foray into fashion transcended traditional wedding wear, leading to the launch of Emblaze, a high-street fashion brand that redefined modern fashion with its quality materials, trendy designs, and innovative approach. Today, the Masumi Mewawalla brand thrives beyond its origins, housing both Masumi Mewawalla and Emblaze, supported by a dedicated team of approximately 120 individuals. These brands have not only graced India's renowned runways but also made a global impact.

Who We Are

Masumi Mewawalla (previously known as Pink Peacock Couture) found in 2014 is India's foremost names in the world of couture, opulent bridal and luxury prêt fashion catering both women and men under the parent company MasuRaj Industries Pvt. Ltd. Our offerings span the spectrum from luxury pret to modern bridal and groom couture, including an exquisite range of gowns, lehengas, and sherwanis. We also cater to those seeking a fusion of traditions and trends with our Indo-Western collection, which features Dhoti Sets, Indian Suits, Kurtas, and more.

At the heart of Masumi Mewawalla's distinction is our pioneering craftsmanship. We employ the most skilled karigars at our in-house production unit, specialising in the most exquisite embroidery techniques from different parts of India.

The use of 3D embroidery and rose gold colour is a distinctive hallmark of the label in the industry. Masumi Mewawalla was among the first Indian designers to incorporate this hue on the bridal runway as well. Masumi Mewawalla, as a brand, has left an imprint not only on the revered runways of India but also on the global stage.

Our Vision

Our vision at Masumi Mewawalla is to be a global leader in the fashion industry. We aim to be the go-to source for authentic, meticulously crafted fashion pieces that cater to the diverse and unique tastes of our customers - both women & men.The core ethos of the brand stems from a passion and commitment to revive and sustain traditional Indian craftsmanship


Our mission at Masumi Mewawalla is to empower individuals to express their unique style and confidence through fashion.


We are dedicated to celebrating diversity and ensuring that every person, regardless of background, race, size and colour, feels represented and valued.


We continuously strive for creativity and originality in our designs, pushing boundaries to offer fresh and inspiring fashion choices. The label curates the most extraordinary and rare embroidery techniques.

Quality Craftsmanship

Our unwavering commitment to exceptional craftsmanship ensures that each piece reflects the highest standards of quality and attention to detail.

Inspired by Love. Made with Love. We believe you deserve to look beautiful. Everytime, Everyday, Everywhere.

~ Masumi R Mewawalla